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Overview of writing on the web Current and time-shifted copy Multiple platforms - implications Core and peripheral content What kind of content? Writing to inform - to 'deadline' Time-shifted copy: Opinion, themes, investigation, profiles, columns, entertainment, polls, weblogs. Formats: Q & A. etc. More than one version? Is web writing any different? Editing text Core skills - pitfalls of the web The long and the short of it Digests, teasers, trails (navigation text) Headlines for the web Subbing and brand - tone and styles Updating - purging- refreshing - archiving - legals - reviewing links Smash jargon - especially for global publicaton Practice texts - discussion Typography Browser/platform variability - what it means How text sits with parent publication Impact - user needs - time constraints Building loyalty Developing community? Discussion and chat Policies on responses Voice Editorial input (encourage, moderate, check law, tone, topic) Multi-Media Constraints: Browsers, plugins, Content Management Systems Uses of audio - Uses of video - Writing to put it on the page Hypertext and linking Blessing and curse Finding good links - sites Explaining links on the page What makes a good site? Agenda Attribution Added value Currency